Okey, I thought a little: What about separating the letters of Easy like this: E.A.S.Y.?
Now only brainstorming: you can give the letters an additional meaning, like Experimental (enhanced?, .. ) Advanced (added?, ...) SecuritY...
Then let it spin around after startup for a few seconds, dunno if possible in JWM, but we had things like a running cat on the screen or snowfall or news ticker and so on in FWWM many years ago already.